Dieter Rams 10 Principles of Good Design

From the website http://www.vitsoe.com
“As good design cannot be measured in a finite way he set about expressing the ten most important principles for what he considered was good design.”

1. Good design is innovative.
2. Good design makes a product useful.
3. Good design is aesthetic.
4. Good design makes a product understandable.
5. Good design is unobtrusive.
6. Good design is honest.
7. Good design is long-lasting.
8. Good design is thorough down to the last detail.
9. Good design is environmentally friendly.
10. Good design is as little design as possible.